Why choose LYCRA® TOUGH MAX™ technology?
- The challenge:
Many consumers desire durable jeans and heavy-duty twill work pants that will stand up to everyday abuse, but also provide comfort and freedom of movement. From the skateboarder at the skatepark to the construction worker on the jobsite, rugged jeans and woven pants can help protect them whether at work or play.
- The solution:
The strength and durability of garments made with LYCRA® TOUGH MAX™ technology comes from the use of LYCRA® T400® fiber in the weft. Meet the consumer’s need for rugged jeans and pants without sacrificing garment aesthetics or comfort. This spandex (elastane) fiber is also the perfect choice for great-fitting, hardwearing workwear and jobwear too.
Consumer benefits
-
Provides lasting comfort that keeps the consumer moving
-
Engineered to last by resisting wear and tear
-
More than twice as strong as 100% cotton jeans
-
Offers a consistent fit
Benefits for brands & retailers
- Designed for jeans and workwear that requires rugged durability and freedom of movement
- Offers low shrinkage for a consistent fit
- Increase consumer satisfaction and brand loyalty by offering rugged jeans
- Drive sales with free LYCRA® brand hang tags designed to educate consumers about product benefits
Benefits for mills
- Drive downstream sales by certifying your fabrics, which makes them eligible for free hang tags
- Resists damage from chemicals like chlorine bleach
- Best polyester compatibility
- Create more sustainable textiles with LYCRA® T400® EcoMade fiber
Boost your brand power
Brands: The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber with free printed or virtual hangtags provided by The LYCRA Company. Swing tags are a simple and effective way to explain LYCRA® fiber’s performance benefits to drive garment sales.
You can also complete our Trademark Licensing Agreement to print your own co-branded POS materials. Whichever option you choose, we make it easy to leverage LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores or online. No other spandex manufacturer provides this level of branding support to its customers. Be sure to take advantage of this amazing value-added service!
Mills: Have your fabrics tested and certified, which gives your customers the ability to quickly order LYCRA® brand hangtags through our Portal. Remember, the more garments they sell, the more fabric you sell.
Garment categories
Textile processes
- Woven fabrics
Products listing
| Produtos | Durability | Fit retention | Sustainability | |
|---|---|---|---|---|
|
LYCRA® T400® A EcoMade fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
excellent sustainabilty
Sustainability
|
|
LYCRA® T400® fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
|
LYCRA® T400® EcoMade fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
|
LYCRA® T400® A fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
Value:1 Good suitability:
Value:2 Excellent suitability
Textile processes
- Woven fabrics
Products listing
| Produtos | Durability | Fit retention | Sustainability | |
|---|---|---|---|---|
|
LYCRA® T400® A EcoMade fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
excellent sustainabilty
Sustainability
|
|
LYCRA® T400® fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
|
LYCRA® T400® EcoMade fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
|
LYCRA® T400® A fiber
|
|
Value:
excellent sustainabilty
Durability
|
Value:
excellent sustainabilty
Fit retention
|
Value:
good sustainabilty
Sustainability
|
Value:1 Good suitability:
Value:2 Excellent suitability
Consumer research
Findings from a recent study of 2,500 consumers across five countries showed:
• 55% of respondents indicated that when selecting jeans, it’s important that the fabric is durable and doesn’t wear away
• Only 22% of respondents indicated that the last pair of jeans they purchased was in fact durable
• This gap between importance and satisfaction shows there is consumer demand for durable denim such as jeans made with LYCRA® TOUGH MAX™ technology.
Choose fabrics certified LYCRA® TOUGH MAX™ technology