Consumer benefits
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Helps keep you cool and dry on hot days or while being active
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Provides lightweight insulation that helps keep you warm on cold days
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Enjoy a sustainable product containing fibers made with 100% recycled PET bottles
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Experience performance benefits that last the lifespan of a garment
Brand & retailer benefits
- Create versatile garments with in-demand performance benefits
- Combine sustainable and technical fibers for added value
- Build brand loyalty with lasting cooling and warming technology
- Order free COOLMAX® brand hangtags to increase sell-through
Benefits
Mill benefits
- Provides good fabric stability and air permeability
- Drive sales by offering innovative fabrics with high-tech benefits
- Ensure consistent high performance with fabric certification
- Certify your fabrics to enable customers to order free hangtags
Benefits
Eligible garment categories
- Activewear
- Bedding
- Denim
- Outerwear
- Socks
- Workwear
Categories
Boost your brand power
The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology.
Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.
Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.
No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Hang tags
Source COOLMAX® technology certified products