COOLMAX® FRESHFX® ECOMADE FABRIC TECHNOLOGY

Create sustainable, moisture-wicking products that stay fresher longer

Why choose this technology?

The challenge:

As consumers are growing more concerned about the environment, they are looking for sustainable garments that also have functional benefits like moisture-wicking performance and lasting freshness, especially for garments worn close to the body like socks and underwear.

The solution:                

COOLMAX® freshFX® EcoMade fabric technology provides durable freshness in addition to the cooling performance the brand is famous for worldwide. This fiber contains a silver additive that keep garments fresh and consumers confident all-day long. Made with recycled resources to reduce waste, this technology also helps consumers feel good about their purchase.

Consumer benefits

  • ‎
    ‎

  • Helps keep the wearer cool, dry and comfortable during any activity

  • Adds long-lasting freshness to help you feel more confident

  • Enjoy a sustainable product containing fibers made with recycled PET bottles

  • Experience performance benefits that last the lifespan of a garment

Brand & retailer benefits

  • Create moisture-wicking, breathable garments that stay fresher longer
  • Combines sustainable and technical benefits for added value
  • Build brand loyalty with cooling performance and freshness
  • Order free COOLMAX® brand hangtags to increase sell-through

Benefits

Mill benefits

  • Combine with other COOLMAX® brand fibers to offer additional benefits
  • Drive sales by offering sustainable fabrics with cooling performance
  • Suitable for garments requiring STANDARD 100 by OEKO-TEX®
  • Certify your fabrics to enable customers to order free hangtags

Benefits

Eligible garment categories

  • Activewear
  • Intimate apparel
  • Socks
  • Underwear
  • Workwear

Categories

Boost your brand power

The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology.

Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.

Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.

No other fiber manufacturer provides this level of marketing support  to its customers. Be sure to take advantage of this amazing value-added service!

Order Hangtags

Hang tags

Source COOLMAX® technology certified products

Join our customer portal to buy performance fabrics anytime

News & Events

Read more news